Sulwhasoo's unique beauty secret that delivers healthy, radiant skin through innovative oriental medicine and science
The Sulwhasoo Amber, the official brand colour, is a rich and alluring tangerine hue that evokes strong, consistent brand recognition. Inspired by modernity, the limited edition First Care Activating Serum has a new look that juxtaposes the Sulwhasoo Amber with Black, creating a lasting impression that transcends time.
Illustrating the unlocking of the secret to perfect, youthful skin is an elegant key motif.
Unlock the secret of ageless beauty in every moment of your life with the First Care Activating Serum.
About First Care Activating Serum
23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum
The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day. Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*
- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years*** (*January ~ December 2018, based on cumulative sales in Korea/ **Based on in-house data extracted by AmorePacific for customers who have purchased the First Care Activating Serum product since its launch in 1997 to 2019/ ***2013 ~ 2016, Beaute Research Korea)
The powerful fifth-generation JAUM Activator™ was developed by using the “Youth Master Technology”, the latest form of biotechnology of Sulwhasoo
JAUM Activator™ takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.
Essential Anti-Aging “First Care” that awakens the natural power of the skin
First Care Activating Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.
Signature fragrance and texture that are both refreshing and easily absorbed into the skin
Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.
Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.
Youth Master Technology
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.
WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, CARBOMER, PEG-60 HYDROGENATED CASTOR OIL, TROMETHAMINE, PROPANEDIOL, GLYCERYL CAPRYLATE, JUGLANS REGIA (WALNUT) SEED EXTRACT, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, FRAGRANCE / PARFUM, ETHYLHEXYLGLYCERIN, ADENOSINE, LIMONENE, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, LYCIUM CHINENSE FRUIT EXTRACT, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, ZIZIPHUS JUJUBA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, PUERARIA LOBATA ROOT EXTRACT, NATTO GUM, GLYCYRRHIZA URALENSIS (LICORICE) ROOT EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, BHT, CITRIC ACID, LENTINUS EDODES EXTRACT, TOCOPHEROL, HYDROLYZED SOYBEAN EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT